We spotted the shift from traditional search to AI-driven discovery early. Today, we're building the essential tools brands need to dominate in a world guided by AI recommendations.
The Moment We Knew Search Changed Forever
In late 2024, our CEO Ruud was optimizing a client's website when he noticed a troubling pattern. Despite strong Google rankings and stable web traffic, qualified leads were sharply declining.
Digging deeper, he uncovered the truth: 60% of their audience had shifted to AI platforms like ChatGPT for product research, completely bypassing traditional search. Overnight, conventional SEO became obsolete—and no one was addressing it.
We founded Fluzzr to bridge that gap. Our platform isn't about tweaking outdated methods; it's about redefining success in the new AI-driven era of customer discovery.
The principles that guide everything we build.
At Fluzzr, we nurture a culture of relentless curiosity and continuous learning.
We constantly challenge assumptions, ask bold questions, and explore uncharted territories of AI and search optimization.
By fostering an environment where innovation thrives, we empower our team—and by extension, our clients—to consistently achieve breakthroughs and stay at the forefront of AI-driven search performance.
We meticulously analyze data, uncovering clear insights. Accuracy fuels your strategy, ensuring sharp and impactful decisions.
Open and clear communication builds lasting trust. We keep you informed at every step about our actions and methods.
We continuously refine our cutting-edge AI tools, optimizing your business to thrive today and confidently stay ahead tomorrow.
Your success drives our collective efforts forward. We partner closely, aligning strategies to achieve exceptional, targeted outcomes.
Shaping the Future of AI-Driven Discovery
Empower businesses everywhere to excel in AI search through the most advanced, insightful, and actionable optimization platform available.
To set the global standard in AI search optimization, enabling brands worldwide to attract and retain customers through AI recommendations, rather than losing them to competitors.
The transition from traditional search to AI-driven discovery marks the most significant change in digital marketing since the dawn of the internet. Companies that master AI search optimization today will lead their markets for decades. Those who don't risk becoming invisible.
We're not just creating tools—we're writing the playbook for future success.
Why Leading Brands Trust Fluzzr
We've tracked AI search developments since early 2024, providing unmatched insights and a head start over competitors.
Our founders have driven search performance for billion-dollar companies, delivering measurable, impactful results.
Our platform leverages sophisticated AI to forecast optimization impact and automate analyses, turning days of work into seconds.
Clients average a 67% increase in AI search visibility within just 60 days, with top performers exceeding 200%.
We monitor more AI discovery platforms than any competitor, rapidly adding new platforms as they emerge.
Our customer success experts include seasoned marketing executives who deeply understand your challenges and ambitions
Two industry veterans who saw the future of search before anyone else.
25+ years of technology leadership with deep expertise in SaaS and e-commerce optimization. Former technical SEO specialist who helped multiple companies achieve market-leading search positions. Graduated from Antler's prestigious accelerator program in 2025.
Linked In Profile10+ years of product management and design at industry giants including Klarna, Carrefour, and Ounass (Middle East's largest fashion retailer). Expert in building products that drive marketing performance and search visibility at scale.
Linked In Profile